​​​​​​​​​​​​​​​​​​​​​Take a drive along the North Norfolk coast road on a lovely sunny day...... ​​​​​​​

......with clear blue skies reflecting on the crystal clear sea and maybe you will appreciate what inspired us to create our FOCUS fragrance.  Heading East from Hunstanton to Cromer, you will encounter many magical places.   There's the glorious beach at Brancaster with its tall ​​​​​​​grassy sand dunes, shipwreck and driftwood, ideal for a bracing coastal walk in Summer or in Winter.   A few miles on takes you to the immaculate beach huts at Wells Next-the-Sea, world famous for its quayside fish and chips, and the nearby grandeur of Holkham Hall.  Pretty Blakeney is next up with its quota of pretty little fishing boats, children crabbing on the harbour's edge as the tide moves in, and its seals at Blakeney Point.  At Salthouse, swing-by Cookies for the daily catch of smoked fish or seafood, ​​​​​​​as nearby locals sell freshly harvested samphire from outside their little flint cottages.  Next stop Sheringham perhaps?  A traditional seaside town which boasts the Poppy Line, with a stunningly picturesque steam train that chuffs its way to the market town of Holt.  Meander further along the coast road, passing through West and East Runton and you will arrive at Cromer, the original home of dressed crab and host to a Pier of the Year!  
It is here, on this coastline, where the drift of sea air lingers fresh and salty, tinged with the oh-so familiar waft of seaweed and plankton, that the mind focuses on childhood and parenting memories of wonderful days at the seaside.  Oh yes, happy days indeed!  The innocence of building sandcastles and gingerly wading into the sea, of ice creams melting and stripy windbreaks flapping in the sea breeze.  Beach games, dog walks, and a setting sun on the horizon, its golden rays reflecting on the water's shimmering surface.  ​​​​​​​
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​​​​​​​The fresh marine fragrance of FOCUS has been constructed to take your mind to the edge of the seashore and to encounter your own happy seaside memories, whatever they may be.  It's a remarkable place to be!





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